ON THE BIGGEST NIGHT OF KEVIN DURANT’S CAREER, NIKE HITS US WITH A FRUSTRATING SNEAKER RELEASE
In the overflowing pot of basketball shoes, moments of triumph are the fire that keep the water boiling. Nike has always been on the mark with these fiery sneaker drops and it’s a big reason why their Basketball business was insanely profitable in early 2010s. Most recently, they expertly cashed in on two awesome consumer moments using the NIKEiD platform, specifically on April 13th, 2016 during Kobe Bryant’s “Mamba Day” extravaganza, and on June 21st, 2016 to celebrate LeBron’s epic comeback from down 3-1. In addition to that, Nike later dropped four distinct two-pair packages of the LeBron Soldier 10 and Kyrie 2 dubbed the “Four Wins” Collection. It’s no surprise that LeBron and Kyrie had the best selling signature shoes over the last year.