The 2012 Golf Digest Hot List might already be in your hands, or it might be just about to arrive, but one thing that often gets overlooked in our extensive coverage is how exhaustive our process is. One of the biggest misconceptions we fight is that every product that gets submitted to our process makes the list. Hardly. Fact is, the 98 products named to the Hot List this year reflect only about a third of the total number of products we considered in a process that began when companies start nominating clubs in July.
We internally evaluate every product across our four criteria: Performance (45 percent), Innovation (30 percent), Look/Sound/Feel (20 percent) and Demand (5 percent). Those evaluations take place over several stages, culminating in our annual Hot List Summit. We believe only the truly exceptional products made it to our final list of 98 products on the Hot List this year.
Still, to give you an idea of the range of products we considered, here is a list of the 286 clubs we evaluated:
__Drivers__Adams Fast 12 LSBob Burns No Bananas DAT Bob Burns B-2 BomberBoccieri Heavy DriverBridgestone J40 (430/445)Callaway RAZR FitCallaway RAZR X BlackCleveland BlackCleveland Classic Cobra ZL EncoreCobra Long TomCobra AMPDnA Welded Alpha 610Fourteen DT-111 TitaniumHenry-Griffitts Praxis 450Hireko Power Play Caiman X2MacGregor TourneyNicklaus ML 4Nike VR Pro Limited EditionNike VR_SPing G20Ping i20PowerBilt Air Force One DFTaylorMade R11-STaylorMade RocketBallz/RocketBallz TourTitleist 910D2/D3Tour Edge Exotics CB4 TourTour Edge Exotics XCG-5Tour Edge HT Max-DWilson Staff Dxi SuperlightYonex Ezone Type 380Yonex Ezone SD
__Fairway Woods__Adams Fast 12Adams Super Ti/TungBob Burns No Bananas DATBoccieri Heavy FairwayBridgestone J40Callaway RAZR FitCallaway RAZR X BlackCleveland MashieCleveland BlackCobra AMPCobra Long Tom 2 woodCobra Baffler T-RailFourteen SF-511Fourteen VESPO FC-714Fourteen W-422VHireko Power Play Caiman X2Hireko Acer XDS ReactMacGregor TourneyNicklaus RailsoleNike VR Pro Limited EditionNike VR_SPing G20Ping i20PowerBilt Air Force One AF2TaylorMade RocketBallzTaylorMade R11sTitleist 910FTour Edge Exotics XCG-4 TourTour Edge Exotics XCG-5Tour Edge HT Max-DWilson Staff Fybrid RS (Rocker Sole)Yonex Ezone Type STYonex Ezone SD